Real estate is a people business. Compass uses Google Workspace with Gemini to spend more time face-to-face with clients and less time behind a desk.
Compass is a real estate company with a purpose: helping everyone to find their place in the world. Its online platform pairs real estate professionals with technology to make the home search and selling experience seamless for consumers.
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United States
Real estate is a people business. Compass uses Google Workspace with Gemini to spend more time face-to-face with clients and less time behind a desk.
Google Workspace Results
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Saves 5+ hours weekly on reports with automation powered by Google Workspace with Gemini
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40,000+ agents onboarded seamlessly with Google Workspace
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Admin time cut dramatically as Gemini speeds thousands of daily emails
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Hours saved weekly with tours auto-synced to Calendar
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Faster reviews with NotebookLM surfacing key contract data within minutes
At , the mission is clear: help everyone find their place in the world. For its real estate professionals, that means more than just closing real estate deals; it means guiding people through some of the most pivotal moments of their lives. Whether a client is upsizing, relocating, or going through a major life change, Compass agents serve as trusted advisors and steady navigators.
But delivering that level of service at scale, especially in a fast-moving, emotionally charged industry, comes with serious operational challenges. Real estate professionals are constantly on the move, juggling dozens of listings, hundreds of conversations, and endless paperwork. The biggest pain points? Communication, coordination, and time. Every hour spent chasing documents or piecing together schedules is time taken away from clients.
That’s where technology makes the difference. Compass has long embraced a tech-forward approach, building the industry’s only end-to-end platform to save agents time and money. Now it takes this approach a step further with with woven into its workflows, giving agents the speed, clarity, and insights to focus on what really matters.
"Google Workspace with Gemini has helped Compass drive our business forward," explains Rory Golod, president of growth and communications at Compass. "It’s allowed us to elevate out of the day-to-day, non-core administrative tasks that weigh us down so we can spend more time with our clients."
Seamless communication: The foundation of client trust
“Google Workspace with Gemini has helped Compass drive our business forward. It’s allowed us to elevate out of the day-to-day, non-core administrative tasks that weigh us down so we can spend more time with our clients.” - Rory Golod, President of Growth and Communication, Compass
Every Compass deal starts with communication, and is at the core. Agents send thousands of emails each day to buyers, sellers, attorneys, and bankers. For Ian Slater, a top-performing broker at Compass in New York, Gmail is the tool that keeps fast-moving deals on track. "I send countless emails a day," he says. "In an emotional business like real estate, we can often assuage concerns just by the ease of the data we exchange."
Gemini makes this even more powerful by predicting responses and drafting polished replies. Multiply that across thousands of emails per month, and the time savings are significant, freeing up hours every week for client-facing work.
"Google Workspace has always been a very large part of my day-to-day and how we operate our business," says Slater. "Now that Gemini is integrated into all of the tools that we already know and love, it's really helping us connect the right home to the right person."
Streamlining schedules and conversations where people can see eye-to-eye
“Google Workspace has always been a very large part of my day-to-day and how we operate our business. Now that Gemini is integrated into all of the tools that we already know and love, it's really helping us connect the right home to the right person.” - Ian Slater, Real Estate Broker, Compass
For Compass real estate professionals,, the calendar isn’t just for appointments — it’s the lifeline of the business. Slater says that he "lives and dies" by his , which tracks everything from showings to personal commitments. By sharing access with his assistant, nothing slips through the cracks. And because links are embedded automatically in calendar events, he can launch a video huddle in seconds.
"Since I’m always running around the city, I’ll often throw together a quick Google Meet when I need to huddle with people in a transaction," says Slater. "It’s super easy to have a two-minute meeting where I can look people in the eyes and make sure everyone’s aligned."
Gemini adds another layer with its "take notes for me" feature: Agents can stay fully present in conversation, knowing a summary will be waiting for them afterwards. On a broader scale, Compass also integrates Calendar with native tools on its platform, saving agents hours of manual property-viewing scheduling each week.
A shared workspace for agents and clients, no matter where they are
“I've always thought that the most successful and best agents are ones that really enjoy spending time with people. Google Workspace with Gemini really help me do more of that and focus on the things I love to do and that I’m supposed to be doing.” - Ian Slater, Real Estate Broker, Compass
Behind every real estate transaction lies a mountain of paperwork, and Compass relies on to keep it all organized and accessible. For agents like Slater, Drive is where critical documents live, from building financials to contracts, and it’s easy to securely share access with clients, attorneys, or wealth advisors. Everything is in one place and available from anywhere.
and have equally become essential tools at Compass. Team meetings are captured in a shared Doc, so no one misses a detail. Sheets powers internal operations and client-facing work. "I use Sheets three times a day," says Slater. "We build detailed offer workflows that include all the costs buyers might not think about: closing fees, bank fees, move-in costs, etc. That same spreadsheet can be shared with their banker, lawyer, and family member, keeping everyone aligned in real time."
Compass also uses Sheets to track listings, organize market data, and build tools, such as weekly market reports, which go to tens of thousands of agents. What once took hours of manual work can now be automated with Gemini, freeing up time for agents and staff to focus on higher-impact tasks. Also on the corporate side, Golod notes that Docs and Drive make collaboration across time zones effortless.
Supercharging productivity and insight with Gemini
Gemini is also helping Compass to shift focus from administration to human connection by acting as a "mini assistant," says Slater, who uses it for everything from drafting emails to summarizing meetings. When he’s out showing homes and a client asks about a school district or neighborhood trend, Gemini delivers answers on the spot, saving him hours of prep and research for each property visited.
It also supports marketing work by generating first drafts of property descriptions and proposals. For bigger projects, Slater relies on Gemini to cut the time needed for his weekly market report — once a five-hour task, it can now be completed in minutes.
adds another layer of efficiency by quickly analyzing dense, 1,000-page offering plans and financial statements, surfacing the details agents need to advise clients. "Real estate is a time-pressure game," explains Slater. "With NotebookLM, I can quickly distill thousands of pages of offering plans, contracts, and financials into the key points my clients need – all in a secure environment."
Golod says that "working with Gemini is almost like having a second financial analyst, lawyer, and companion right by your side." Agents use it to build formulas in Sheets, the legal team uses it to review contracts, and employees across Compass use it to reformat or polish communication. The key, says Golod, is that Gemini is integrated directly into the tools agents already use. No switching apps, no extra steps — just more time to focus on clients.
Human focus, even at scale
Using Workspace and Gemini to work smarter, Compass is growing without losing the personal touch that defines great real estate service. The company scaled from a startup to nearly 40,000 agents in just over a decade, onboarding all of them to Workspace to keep everyone connected and secure.
Next, Compass is leaning on Gemini to unlock a new level of productivity. For Slater, this means spending more time face-to-face with clients and fewer hours behind a desk. For Golod, it means Compass agents can outperform competitors by being more present with clients, even as their client base grows.
"I've always thought that the most successful and best agents are ones that really enjoy spending time with people," says Slater. "Google Workspace with Gemini really helps me do more of that and focus on the things I love to do and that I’m supposed to be doing."